India has emerged as one of the fastest growing economies in the world. The large middle class population of more than 350 million is driving growth for a number of consumer products. However, while demand is undeniably large, the Indian consumer is unique in his buying behavior. In addition, competition has intensified and traditional sales channels are undergoing transformation in view of the emergence of the online medium.

In view of the multiplicity of factors, it has become imperative to closely track the market. Market Pulse is trusted by a growing roster of clients that include both large multinational corporations and fast growing Indian companies, to fulfil this need.

Market Pulse has emerged as a pioneer and a leader in Syndicated & Customized Retail Performance Measurement for markets such as LED and conventional lighting, home appliances, stationery, building products including electrical and FMCG.

Market Pulse is also a much respected name in business and market entry research. The research team continues to execute critical business research assignments in sunrise markets such as mobile Internet, payment wallets and direct-to-home entertainment in addition to building materials, consumer wear and FMCG.

The latest service offering from the company is shopper research, wherein technology is being leveraged to provide a continuous stream of consumer feedback.

Emerging Market Trends

LED Lighting - Growing in Momentum

 

Campaigns for conservation and increasing cost consciousness among consumers have resulted in spiraling demand for energy efficient lighting solutions. Consumers are looking for options to cut costs at every opportunity available. Escalating electricity bills was one of the main items on the agenda of a political party that won the Delhi Assembly elections...

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E-commerce in India in Acceleration Mode

 

The Indian e-commerce market is estimated to grow at a compounded annual growth rate (CAGR) of 63% to reach $8.5 billion (as per a PwC market report) in 2016 backed by growth in penetration levels of mobile Internet and increased consumer demand. The number of users making online transactions has grown exponentially and it is expected to cross...

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