India has emerged as one of the fastest growing economies in the world. The large middle class population of more than 350 million is driving growth for a number of consumer products. However, while demand is undeniably large, the Indian consumer is unique in his buying behavior. In addition, competition has intensified and traditional sales channels are undergoing transformation in view of the emergence of the online medium.

In view of the multiplicity of factors, it has become imperative to closely track the market. Market Pulse is trusted by a growing roster of clients that include both large multinational corporations and fast growing Indian companies, to fulfil this need.

Market Pulse has emerged as a pioneer and a leader in Syndicated & Customized Retail Performance Measurement for markets such as LED and conventional lighting, home appliances, stationery, building products including electrical and FMCG.

Market Pulse is also a much respected name in business and market entry research. The research team continues to execute critical business research assignments in sunrise markets such as mobile Internet, payment wallets and direct-to-home entertainment in addition to building materials, consumer wear and FMCG.

The latest service offering from the company is shopper research, wherein technology is being leveraged to provide a continuous stream of consumer feedback.

Market Pulse Insights

Consumer Appliances Demand Strong in Pandemic


With the onset of lockdown due to the coronavirus pandemic, people have been spending more time in kitchen, leading to significant surge in demand for kitchen appliances...

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