India has emerged as one of the fastest growing economies in the world. The large middle class population of more than 350 million is driving growth for a number of consumer products. However, while demand is undeniably large, the Indian consumer is unique in his buying behavior. In addition, competition has intensified and traditional sales channels are undergoing transformation in view of the emergence of the online medium.

In view of the multiplicity of factors, it has become imperative to closely track the market. Market Pulse is trusted by a growing roster of clients that include both large multinational corporations and fast growing Indian companies, to fulfil this need.

Market Pulse has emerged as a pioneer and a leader in Syndicated & Customized Retail Performance Measurement for markets such as LED and conventional lighting, home appliances, stationery, building products including electrical and FMCG.

Market Pulse is also a much respected name in business and market entry research. The research team continues to execute critical business research assignments in sunrise markets such as mobile Internet, payment wallets and direct-to-home entertainment in addition to building materials, consumer wear and FMCG.

The latest service offering from the company is shopper research, wherein technology is being leveraged to provide a continuous stream of consumer feedback.

Emerging Market Trends


Seasonal Appliances Demand Dented This Summer

 

In view of the unprecedented healthcare crisis created by the COVID-19 pandemic, businesses across the world are bracing for the economic fallout that is unfolding. India had already been experiencing a slowdown in the second half of the FY 2019-20 but we were expecting the upcoming summer season to bring some cheer to a few markets...

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Companies Extend Support to Retail Trade

 

As businesses struggle with disruption and economic strife caused by the COVID-19 pandemic, many of them have introduced support programmes for trade (retailers/dealers), with the objective of easing the induced stress for different stakeholders. Market Pulse continues to track these events in the retail market...

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